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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice), by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
- Sales Rank: #967604 in Books
- Brand: O'Reilly Media
- Published on: 2009-10-31
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x 1.30" w x 7.00" l, 1.76 pounds
- Binding: Paperback
- 608 pages
- Used Book in Good Condition
About the Author
Eric Enge is the President of Stone Temple Consulting, a leading SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies (SES), Search Marketing Expo (SMX), and Webmaster World. Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs. Eric is particularly known for his in depth interviews of major players in the search engine industry including dozens of people who work in senior capacities at the search engines. Eric is also asked to make guest contributions to Website magazine, other SEO related blogs and news web sites, and is a senior editor for the SEO section of the Search Engine Marketing Journal.
Stephan Spencer is founder and President of the highly-respected SEO firm Netconcepts. Clients include Discovery Channel, HSN, AOL, CNET, and SuperPages.com, to name a few. He is inventor of Netconcepts' automated, pay-for-performance SEO technology platform GravityStream which powers the natural search channel for online retailers such as Cabela's and Northern Tool. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer's Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google.
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Jessie Stricchiola is a search industry veteran and founder and CEO of the highly-respected SEO firm Alchemist Media, Inc., consistently recognized by BtoB Magazine as one of the top search marketing vendors in the US. Jessie lectures extensively on all matters related to SEO and search at leading industry conferences worldwide, including ad:tech, SMX, Incisive Media's Search Engine Strategies, O'Reilly Media's Web 2.0 Summit, Webmaster World's PubCon, Shop.org, Stanford's Web Publishing Workshop and others. She is one of the original nine founders of SEMPO (Search Engine Marketing Professional Organization), serving two years on the Board of Directors for the organization while chairing the Membership Committee. Jessie is widely recognized for identifying and publicizing the first case of PPC click fraud in 2001, and her subsequent work to combat the issue has been featured in numerous media outlets including The Wall Street Journal, Inc. Magazine, and NPR. Jessie has served as an expert consultant and witness on various internet and search-related litigation involving SEO and paid search, as well as patent, trademark, and copyright infringement on the web.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Don't buy unless you are a beginner and just want to learn the fundamentals of SEO.
By Brian Fischer
No point in buying this book. SEO is changing so rapidly that by the time a book is published, it's already outdated. What I can say about this is if you do buy it (honestly don't pay more than $10 for it), than it does provide a good foundation for understanding what SEO is and the purpose of it. After that, you're better off reading various blogs and researching case studies online.
0 of 0 people found the following review helpful.
Excellent Resource
By Edward J. Barton
This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago - after the last "big wave" of changes in how Google ranks and the Bing/Yahoo combo for search. Based on what I know, the information and approach is still solid. While the vendors and some of the tactics have changed - and the pace of change on the web is extreme - the book hits the spot.
0 of 0 people found the following review helpful.
Great Book to Begin SEO Journey!
By Observations
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn't understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.
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